How the on-line will replace the off-line

17 April 2020

One of the things we should have learned from the dramatic emergency we are experiencing, is that no company can ignore the online channel.

Purchasing dynamics are inevitably changing and adapting to current needs. As an Italian, I would say that we are used to acting only when we are cornered, today we are.

Companies that were ready for online sales before the emergency, encountered no major difficulties and, above all, found no significant drops in sales, certainly depending on the sector.

Of course, some sectors that are considered less indispensable have gone a bit into the background but it can be said that it does not depend on the sector of reference at all, as much as on the fear of buying without knowing what the post-emergency situation will be like.